Badminton New Zealand is thrilled to announce a new three-year partnership with Paladin Sports NZ, the high-performance sportswear company, as its official apparel partner. This exciting partnership, which will begin in January 2025, is set to enhance the sport’s presence across New Zealand, with high-quality, customized gear designed for performance, comfort, and style.
The partnership will see Paladin supply official apparel to Badminton New Zealand’s national teams, performance and development squads, key tournaments, technical officials, and staff. Paladin's designs and innovations will cater to the unique needs of badminton players, ensuring comfort and durability through cutting-edge materials and a dedicated focus on performance wear.
Jonathon Stone, Commercial Manager of Badminton New Zealand, expressed his enthusiasm for the new alliance. “We are delighted to welcome Paladin Sports NZ as our official apparel partner. Their commitment to quality, innovation, and their collaborative approach align perfectly with our goals of developing and promoting badminton across New Zealand,” Stone said. “Having a partner who understands the sport and the needs of our athletes is invaluable. We look forward to seeing our teams wearing Paladin as they compete and represent New Zealand both locally and internationally.”
For Paladin, this partnership is an opportunity to further its engagement with the badminton community and support the growth of the sport. Matt Hamilton, Paladin Sports NZ’s Sales and Marketing Manager, shared his excitement about the collaboration: “We are incredibly proud to be partnering with Badminton New Zealand. We believe in supporting athletes at every level, and our team is passionate about creating high-performance apparel that empowers players to focus on their game. We look forward to contributing to the development of badminton in New Zealand and showcasing our products on such a prestigious platform.”
An important aspect of this partnership is its focus on supporting Member Associations and clubs across New Zealand, ensuring that players at all levels benefit from high-quality gear. With a range of benefits available to member organisations, this partnership is designed to strengthen grassroots development, making it easier for local teams and players to access the same professional-grade apparel as national athletes.
Through this partnership, Badminton New Zealand and Paladin are committed to elevating the player experience and increasing accessibility to high-quality apparel. This collaboration will provide new opportunities for fans and players alike to connect with the sport and support the growing badminton community across New Zealand.